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WARNING: Your physical location is exposed! Any website you visit can see all of this sensitive information about you.
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What is an IP address?
The term IP address stands for Internet Protocol address. An Internet Protocol address is a unique numerical name that every electronic device connected to a computer network has.
You can think of an IP address as being similar to your home address. It is specific to that particular device and serves as a way to identify and locate these devices. There are currently two types of IP addresses used: IPv4 and IPv6.
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What is your IP address location?
Anytime you visit a website, it can potentially gather even more information about you. By combining your IP address with other information gleaned from metadata, cookies, trackers, and browser-fingerprinting tactics, website owners, marketers, and advertisers can build quite a thorough profile about you. They can piece together your location, what websites you're visiting, what you're interested in, and then present you with targeted content and advertisements -- or sell your data to the highest bidder.
Everyone online has a public IP address
To use the internet, all connected devices must have a public IP address. An IP address allows two devices -- the sender and recipient of internet communications -- to find and exchange information with each other.
The setup is similar to real-life address systems. Without an IP address, two devices would not be able to discover and communicate with each other.
Your IP address can reveal information such as:
- Country
- State
- City
- Zip Code
Websites also collect information from:
- Browser
- Finger-printing
- Cookies
- Metadata
Have you ever been browsing the internet and an ad from a product you looked at two days ago pops up? This is not by accident. This is the product of companies and marketers collecting data from your online activity.
How do you change your IP address and hide your location?
A VPN (Virtual Private Network) routes you through an encrypted server that changes your location virtually. Let's say you are in New York, but the server that your computer is routed to is in California.
It will appear as if your computer is physically located in California, although you are actually still in New York. Your data is encrypted before it ever reaches your provider. Not even your ISP will be able to see your online activities.
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